By joining the Preferred Hotels & Resorts Legend Collection, Wynn Macau and Wynn Palace will help diversify the two properties’ client base, hopefully attracting more foreign visitors. The independent hotel brand will utilize its strategic sales solutions to drive growth and customer retention. This partnership leverages Macau’s ongoing recovery and Wynn Resorts’ financial success, positioning the brand as the region’s leading luxury hospitality provider.
The Two Properties Target the International Market
Preferred Hotels & Resorts is a prestigious brand renowned for curating a collection of distinctive luxury properties worldwide. By joining the Preferred Hotels & Resorts Legend Collection, Wynn Macau and Wynn Palace will become part of an esteemed portfolio representing over 650 exceptional hotels, resorts, and unique venues across 80 countries.
By tapping into Preferred Hotels & Resorts’ distribution channels, the Macau-based resorts can reach a broader audience of luxury travelers seeking unparalleled experiences. A recent announcement by Wynn Macau Ltd outlined the company’s ambitions to draw more diverse visitors from markets beyond China, aiding the region’s economic recovery and bolstering the brand’s global image.
These solutions… will create more growth opportunities for the tourism and MICE industry and further build on Macau’s role as a World Center of Tourism and Leisure.
Wynn Macau Ltd announcement
Through the Legend Collection, guests visiting the resorts will gain access to an array of exclusive benefits, loyalty programs, and individualized support synonymous with Preferred Hotels & Resorts’ global reputation. The two brands’ mutual commitment to excellence, luxury, and personalized service reflects their dedication to providing clients with memorable and extraordinary experiences.
Such Initiatives Align with Macau’s Diversification Plans
As Macau continues on its slow road to recovery, similar initiatives are vital for securing its future as a premier travel destination. Despite the region’s gaming industry still sitting significantly below pre-pandemic levels, recent signs show significant improvement. With an aggregate total of almost 9.44 million for the first five months of the year, the government expects more than 20 million tourists to visit Macau in 2023.
The region maintains its consistent diversification efforts, hoping to attract more overseas tourists. Macau has been trying to reduce its reliance on gambling, introducing more family-friendly activities and destinations. Appealing to a broader demographic will be crucial in driving sustained growth less reliant on a single industry. Initiatives like Wynn Macau’s recent partnership represent a vital stepping stone toward these ambitions.
The collaboration between Wynn Macau and Preferred Hotels & Resorts Partnership signifies the leading operator’s ambitions for international expansion but also demonstrates the continued growth and sophistication of Macau’s hospitality sector. As the resorts embark on this new journey, they are ready to redefine luxury hospitality and create unforgettable experiences for their diverse guests.