This latest renewal comes after nine years of mutual success as both businesses excelled in the highly competitive sports betting industry. The stability inherent in such a long-standing partnership should provide the two companies with a stable platform, driving sustainable growth and allowing them to focus on expansion opportunities and other strategic collaborations.
Lasting Collaboration Creates Long-Term Value
Leading online sports betting operator Sky Bet joined forces with Sporting Solutions, a renowned sportsbook solution and trading service provider, nearly a decade ago. Over the years, their partnership has flourished, driving growth and innovation in the sports betting market. Together, they have established themselves as trusted brands, delivering exceptional products and experiences to their clients.
2022 saw the two companies extend the scope of their collaboration, allowing the Flutter-owned UK sportsbook to use Sporting Solutions’ odds services. The latest renewal signifies their mutual commitment to building on their previous achievements and driving enduring success. Sporting Solutions CEO Andy Wright was optimistic regarding the two companies’ enduring collaboration, highlighting their shared vision.
A prominent bookmaker like Sky Bet demands best-in-class trading services, and this renewed agreement is a testament to the successful nature of our enduring partnership.
Andy Wright, Sporting Solutions CEO
By continuing to work closely together, Sky Bet and Sporting Solutions can leverage their respective strengths to enhance their product offerings, improve customer experiences, and stay at the forefront of the ever-evolving sports betting industry. Their collaboration will be instrumental in exploring new technologies and implementing cutting-edge solutions to stay ahead of the competition.
Both Companies Expect Continued Success
Maintaining this mutually beneficial partnership will be instrumental for both businesses’ long-term strategies. Sky Bet will continue relying on Sporting Solutions’ cutting-edge sportsbook tools and trading expertise, enabling the operator to compete in diverse sports betting markets thanks to competitive odds and real-time data. A reliable technological foundation will be paramount to the company’s expansion plans and future collaborations.
Sporting Solutions remains confident that the partnership with Sky Bet will provide a reliable way for the provider to optimize their trading capabilities, refine their trading strategies and mitigate risks. Sky Bet head of commercial Dan Barrett noted that the operator was a trusted and long-time partner, remaining at the forefront of the competitive sports betting industry.
Sporting Solutions has always been an excellent supplier with an efficient and reliable service. We’re delighted to continue our long-term partnership with them into 2024.
Dan Barrett, Sky Bet head of commercial
Sky Bet and Sporting Solutions share a customer-centric approach, placing the needs and preferences of their customers at the heart of their operations. This renewed partnership allows them to tune their products and services to meet the ever-evolving demands of clients, delivering a seamless and engaging betting journey.