The event is due on January 6 and the Gran Premio Maroñas undercard will have the SIS name and branding. This is a continuation of the existing partnership between the Maroñas racetrack and SIS, which is the official global distributor of pictures and data for the property.
SIS Continues to Build Presence in LatAm Racing
SIS is keen to continue cultivating this partnership and the company will similarly also become a title sponsor for the Gran Premio General Artigas and Gran Premio Anniversary. The latest partnership is part of SIS’s growing footprint in the region and a clear-cut commitment to increasingly expanding its reach in Latin America.
Presently, SIS brings more than 30,000 live horse racing events every year with many of them licensed from prime locations in Mexico, Chile, Argentina, and Uruguay. Commenting on the latest partnership, SIS VP of content services, Michele Fischer, welcomed the new sponsorship with what he described as a valued partner. He added:
We have a long-standing and fruitful partnership with Codere and Hipodromo Nacional de Maroñas racetrack. It is fantastic to have the opportunity to sponsor a race on the most important racing day in Uruguay.
SIS VP of content services, Michele Fischer
Codere VP of racing Ramon Rionda was similarly pleased that a new partnership has been formed with SIS which extends the alliance between the companies, and particularly with the coverage and backing of the Gran Premio José Pedro Ramírez day by which Codere puts great store.
“Partnering with SIS enables us to share this historic race day with racing fans all over the world,” Rionda said.