Play Synergy to Acquire Aruze Gaming America

Acquiring Aruze Gaming’s US-based assets marks a significant milestone for Play Synergy as it seeks to bolster its North American presence. The Empire Technological brand expands its portfolio and gains access to cutting-edge gaming technologies, offering players an enhanced gaming experience. Meanwhile, the extra funds should aid Aruze Gaming’s restructuring efforts, allowing the company to emerge better than ever.

Play Synergy Relies on Existing Synergies

The newly announced acquisition encompasses Aruze’s land-based assets and online gaming capabilities, providing Play Synergy with a comprehensive offering across different gaming platforms. The Empire Technological brand gains access to award-winning cabinets and industry-changing ETGs, significantly bolstering its expansion plans and giving it an advantage in a highly competitive industry.

Play Synergy will take over Aruze’s US operations, including sales, services, and support. The new owner reassured existing customers that the transition would be as smooth as possible, promising excellent customer service. Play Synergy president Frank Feng noted that the two companies would cooperate to minimize disruptions and ensure Azure employees receive fair treatment.

All stakeholders in this process have worked exceptionally well together to provide the vast majority of Aruze team members with new employment opportunities.

Frank Feng, Play Synergy president

The deal significantly strengthens Play Synergy’s US footprint, paving the way for sustained growth. Aruze recently acquired an iGaming License in Pennsylvania, following the company’s earlier success in New Jersey. The company’s products have proven popular among US players, giving Play Synergy a significant advantage in these jurisdictions.

Aruze Seeks to Streamline Its Business

While the acquisition must undergo regulatory approvals, both parties hope to close the deal within the next 30 days. By divesting its US assets, Aruze Gaming presses on with its ambitious restructuring efforts. The developer strategically filed for bankruptcy in February, insisting the move had no reflection on the company’s health and would improve the overall health of our business.

Earlier in July, rumors suggested Aruze would close its Las Vegas headquarters, laying off approximately 100 employees. While Play Synergy promised to minimize the impact on ordinary workers, some staff will likely have to seek new employment. Hopefully, Aruze’s international operations will benefit from the company’s restructuring efforts, helping it overcome rising challenges.

The pending Play Synergy marks a significant step forward in expanding the company’s gaming portfolio and US footprint. The new owner can utilize the synergies between the two brands to deliver exceptional service to partners, retaining Aruze’s customer base. As the gaming industry continues to evolve, Play Synergy’s strategic move sets the stage for a promising future of expansion and success. Meanwhile, Aruze gains the breathing room to stabilize and refocus its efforts.