Mixed martial arts organization, UFC, and online sports betting and gaming operator, bet365, announced their sports betting partnership in the UK and Ireland has been extended and will continue for a third consecutive year.
The newly-extended partnership under which bet365 will continue as the Official Sportsbook Partner of UFC in the UK and Ireland will also expand to other EU territories, including Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain and Sweden.
“bet365 have been such a great partner over the years,” commented UFC vice president of Global Partnerships, Nicholas Smith, highlighting the operator’s commitment to “growing the sport of MMA by creating bespoke and educational content” and the shared “vision of innovation and creativity to deliver fans and customers the best experience possible.”
As part of the renewed partnership, bet365 will provide exciting new features to enhance the betting experience, including Bet Builder which allows the combination of multiple betting markets into a single bet.
As an official partner of UFC, IMG ARENA will also introduce enhancements to the bet365 app and website, launching the UFC’s official data feed and in-screen live streaming of UFC bouts to elevate the betting experience during all UFC events.
Elevating the UFC Betting Experience
A spokesperson for bet365 expressed contentment at the renewed partnership with UFC for a third consecutive year, hyping 2023 as the “biggest and most exciting year” for customers that will see the launch of two new enhancements.
From UFC 290: VOLKANOVSKI vs RODRIGUEZ this weekend, our customers will be able to bet on UFC via our market-leading Bet Builder product, and existing customers will also be offered live streaming for UFC events as an in-app feature.
The Stoke-on-Trent-based operator will also continue to present exclusive previews, analysis and demonstrations of MMA techniques and holds via its UFC-dedicated channel on YouTube, One on One, featuring UFC commentator, Laura Sanko, as well as present additional UFC content within the MMA section of the bet365 Sports & Betting News website.
The news of the extended partnership with bet365 comes ahead of the heavyweight battle between Brit Tom Aspinall and Marcin Tybura scheduled to take place on July 22 at The O2 Arena in London, marking the return of UFC to the capital.
Denise Coates’ bet365 will also continue to be the presenting partner for the Cage Warriors playlist on UFC FIGHT PASS and the series on Dana White’s social channels, If You Don’t Know, Now You Know.