The leading marketing company operating within the iGaming industry, ENV Media, announced it joined forces with the research-based management consulting company operating out of India, Dubai, as well as Indonesia, Ken Research. The new collaboration will see Ken Research conduct surveys, as well as case studies regarding the gambling market in India.
While monthly case studies will be issued, overall, the series of surveys are expected to run for one year. Upon completion of the surveys, Ken Research will prepare reports that reflect different topics regarding player behavior for customers in India. Additionally, the research will probe a wide range of topics, including gambling demand in the country.
The new research is expected to deliver invaluable insights regarding the market in India. At the same time, the studies are expected to grant ENV Media access to strategic information regarding the industry in the country, including product demand and player behavior.
The new collaboration comes at a time when lawmakers in India seek to implement higher taxes for online gambling activities. A proposal recently approved by the country’s Goods and Service Tax Council confirmed the implementation of an increased 28% tax, applicable for online gambling, casinos, as well as horse racing.
Namit Goel, Ken Research’s head of research, explained that the company is delighted to team up with ENV Media. He explained that the new collaboration brings together two companies with extensive experience within the iGaming vertical. At the same time, Goel predicted that the collaboration will deliver “actionable insights for the iGaming industry.”
“Our deep understanding of consumer behavior will support ENV’s data-driven approach and deliver systematic market intelligence, empowering the online gaming vertical.“
Namit Goel, head of research at Ken Research
According to Goel, Ken Research will bring important insights for ENV Media. Finally, he pointed out: “This kind of output will unlock new opportunities, enhance customer experiences and shape the future of a rapidly evolving industry.”
“We believe we need to expand our expertise and authority in the gaming vertical through primary insights into user traits, product demand and market dynamics.“
Svilen Madjov, head of research at ENV Media
Svilen Madjov, ENV Media’s head of research, spoke about the importance of insights into the gambling vertical via research that can have a positive impact on expansion and product delivery. Finally, he predicted that the collaboration with Ken Research will bring benefits to ENV Media.