South African cricket fast bowler Dale Steyn will work together with Win Millions Lotto to support nature conservation projects across Africa and India. As a result, the partnership will see a portion of the proceeds from lottery ticket sales donated to The Legacy Experience Foundation (TLEF).
A legend in cricket, Steyn has chosen to represent TLEF, which is a non-profit organization founded by Kevin Pietersen, a fellow cricket star. TLEF’s initiatives seek to protect endangered wildlife in Africa and India, maintaining the integrity of the local ecosystems.
As a partner of Win Millions Lotto, Steyn will promote the operator’s products across his social media channels. Thanks to the player’s partnership with the lottery company, players will be able to indirectly contribute to TLEF’s initiatives.
By clicking on one of the links on Steyn’s Instagram page, fans will make sure that a portion of their money will go to support important conservation projects that seek to protect the environment from human activity.
In addition to supporting a relevant cause, players can win special experiences that will allow them to meet Steyn in person. This will be the opportunity of a lifetime for many passionate cricket aficionados.
Steyn Encouraged Fans to Play Through His Instagram Link
As an ally of Win Millions Lotto, Steyn will join the likes of Andre Russell, Dinesh Karthik and Dwayne Bravo who are all partners of the lottery operator. This strong lineup of partners allows the company to appeal to sports fans, channeling them toward its platform.
The agreement with Steyn is likely to attract even more sports fans. This will bolster Win Millions Lotto’s presence while allowing fans to support important initiatives and help to protect endangered animals across the world.
Steyn said that he is delighted by the opportunity to work with Win Millions Lotto and support TLEF – a conservation charity that is really close to his heart. He praised the non-profit for its good work and encouraged his players to play Win Millions Lotto’s lotteries through his Instagram page.
Steyn concluded that he is looking forward to meeting the lucky fans who will win a meet-up with him and discussing cricket over a nice dinner.
Sulim Malook, Win Millions Lotto’s chief executive officer, said that his team is glad to welcome Steyn as a partner. Malook added that the lottery company is proud to support Steyn’s charity of choice and allow fans to meet him in person.