Sports media company Better Collective, announced a new partnership Wednesday. The company confirmed it joined forces with Goal, a leading digital soccer media brand that is owned by Footballco. Under the terms of the new partnership, Better Collective will engage with Goal’s continuously growing customer base.
Currently, the digital soccer media has some 64 million monthly visitors and thanks to the collaboration, Better Collective will engage with this audience by delivering unique sports betting content. Such content is expected to include information about technology and data, as well as other insights from the sports vertical.
Additionally, Better Collective is expected to deliver analysis, betting odds and other useful information for sports fans and bettors alike. This collaboration expands further the reach of the company’s portfolio and at the same time creates new growth opportunities.
What’s more, the deal with Goal marks Better Collective’s first agreement with a media that operates primarily online. The collaboration with Goal is an important achievement for Better Collective, as it complements its growth strategy that ultimately seeks to make the company a leader within the digital sports realm. At the same time, the collaboration complements other deals inked by Better Collective with trusted and respected media outlets such as the New York Post and The Telegraph.
The Deal Is Expected to Benefit Goal, Better Collective
Footballco’s EVP of content and operations, James Lamon, explained that the company sees that soccer fans have a variety of interests and acknowledged that for many fans, betting complements the joy of soccer. “We’re excited to work with Better Collective to offer our fans higher quality stats, analysis, and tips to enhance their betting experience,” said Lamon in conclusion.
“We understand football fans have a diverse range of interests that collectively form their passion for football. For many, betting is a part of that passion.“
James Lamon, EVP of content and operations at Footballco
Jesper Søgaard, Better Collective’s co-founder and CEO, was also excited about the new collaboration with Goal. He pointed out that the deal with the media company is in line with Better Collective’s strategy for further growth. Finally, Søgaard predicted that the partnership will bring benefits to the duo.
Details of the new deal come after only recently, Better Collective confirmed it surpassed its 2022 targets. At the same time, the company predicted it will keep the positive momentum and continue to grow further into 2023.